Company Profile
The LEGO Group was founded in 1932 by Ole Kirk Christiansen and has passed from father to son to now grandson, Kjeld Kirk Kristiansen. It has come a long way over the past 70 years – from a small carpenter's workshop to a modern, global enterprise that is now, in terms of sales, the world's sixth-largest manufacturer of toys. Our head office is in Billund, Denmark but we have subsidiaries and branches throughout the world, and LEGO products are sold in more than 130 countries. Children are our role models – inquisitive, creative and imaginative – with an innate urge to learn. We must stimulate the child in each of us! We have a definite approach to quality and want to be the best and most credible player in the toy business. We strive constantly to develop innovative products which promote creativity and fun-packed play.
Discounts & Deals
Huge sales and deals, regularly updated!





